Public Relations Launch Pack

Having a press package and starting the PR activity within a pilot project. The Starter press package is a desirable requirement of any PR activity - it can be used in the long term and it can serve as a north star for journalists. The pilot project will be discussed on your needs and we will frame it as an engaging and compelling story to reach as much media attention as we can. 

Services included:

  • In-depth interview with the CEO/spokesperson of the company

  • Two focused articles (B2B and B2C or other alternatives) based on the target audience

  • Preparation of creative material package (product and brand photos, spokesperson photos)

  • Boilerplate creation (basic foundation of the company)

  • Targeted press list creation for the project: segmentation of media and relevant media contacts

  • One creative and compelling press release writing aligned with the pilot project

  • Press release management including sending out the press release, activating media relations key journalists, and follow-up communication

  • Monitoring and campaign analysis after the project

Who already chose this service

Munch

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TestAir360

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Meska

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FANNA

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Stand Out Workshops

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Munch • TestAir360 • Meska • FANNA • Stand Out Workshops •

Some stories that have been told by us

  • Quantum X DreamJobs

    Quantum acquired DreamJobs a job portal that was founded by their angel investor. The goal of the campaign was to position Quantum as the leader HR service provider and support the communication of the renewed DreamJobs. We organized an exclusive interview with Forbes and sent out the press release to the other mediums after. The news was published in Index, Startup Online, and several HR magazines.

  • Meska Christmas Campaign

    Meska wanted to craft engaging stories that show the importance of personalized Christmas gifts. In the PR campaign, we did research that introduced the brand and the topic to the media with interesting facts and then we highlighted one designer couple who are creating their product in a 600-year-old mill. We had coverages in Kiskegyed, Blikk, and Kossuth Radio with deep-interviews as well.

  • Hungarian food waste landscape

    We created a reserach about the food waste in Europe and in Hungary as well including interesting internal data to give an extra value to the journalists. We announced this during a press event where we invited some of our partners and other green brands. The landscape was published by the most prominent professional mediums and it generated a one month continuous PR actitivity as journalist one month later as well reached out to us to make interviews.

Let’s talk

hello@agencenajoua.com
+36305394383

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