⁕all in one solution

As a Global Public Relations & Automated Marketing Team Lead I secured coverages in the biggest CEE mediums regularly such as Forbes Hungary, Forbes Romania, Kreatív Magazin, HVG, Trade Magazin, Portfolio, Pénzcentrum, Denník N, The Recursive, Ziarul Financiar, PRwave.ro, G4Media.ro, Világgazdaság. Successfully managed the external communication campaign’s PR part with international key accounts such as PENNY, SPAR, and Starbucks. Kept the e-mail open rate 26% higher than the industry average in the Hungarian Market, an average of 12% higher in the other markets, and successfully managed collaboration with international brands such as This is Redy and GreenGo (through a media plan that included social channels, PR, PPC, Automated Marketing: push, e-mail)

⁕PR Strategy & Planning ⁕Media Relations

Meska wanted to craft engaging stories that show the importance of personalized Christmas gifts. In the PR campaign, we did research that introduced the brand and the topic to the media with interesting facts and then we highlighted one designer couple who are creating their product in a 600-year-old mill. We elaborated an integrated PR campaign that included both B2B and B2C customer acquisition. The campaign had native, organic media exposures with direct links to the website and editor articles as well. We had coverages in Kiskegyed, Blikk, and Kossuth Radio with deep-interviews as well.

⁕PR Strategy & Planning ⁕Media Relations

Organized a PR campaign to support the reach and engagement of the first Hungarian Fashion Parade in Hungary and gain 4X of the argued media value (including a TV appearance in the most viewed morning show in Hungary). The media relations were heavily involved. Important note that the brand did not have any active PR activity before.

⁕PR Strategy & Planning ⁕Media Relations ⁕Employer branding ⁕CRM Management

Successfully launched the brand on the market from a communication perspective and managed key partnerships with a wide target audience reach. Created a whole CRM user flow and redesigned the e-mail communication ensuring seamless customer experiences and improving retention and conversion rates.

⁕PR Strategy & Planning ⁕ Media Relations ⁕ Employer Branding ⁕SEO-driven content Strategy

Long-term collaboration focusing on positioning the company as the leader in its industry. Placing media exposures in mediums such as Portfolio and Index and organizing an article series written by the company employees to build the professional brand of the whole team. Created high-value SEO-based content that led to rank as a NO.1. for the most important keywords in the field.
(note - since than the company was totally reorganized and rebranded)

⁕PR Strategy & Planning ⁕Media Relations

Managed the launch of a fresh new website and community on the Hungarian market with more than 25 placements with millions of reach. Proactively organized offline participations in the biggest construction conferences.

Quantum acquired DreamJobs a job portal that was founded by their angel investor. The goal of the campaign was to position Quantum as the leader HR service provider and support the communication of the renewed DreamJobs. We organized an exclusive interview with Forbes and sent out the press release to the other mediums after. The news was published in Index, Startup Online, and several HR magazines.